CreatripTeam

The Korean coffee franchise, The Venti, plans to increase the price of their iced Americano by 200 KRW due to rising coffee bean costs caused by climate change. This increase is part of a broader trend among coffee franchises including Starbucks Korea, Hollys, and Paul Bassett, who have all recently raised prices. The phenomenon, dubbed "coffee inflation," is expected to continue amid high exchange rates and production challenges.