Korean knit hat brand ONGO is exploding in popularity! 🧶✨
Nicoleheitong
2 days ago
Tired of caps with the usual metal buckle?
Then you definitely need to check out this Korean brand, ONGO!
It lets you stay stylish in a low key way.
ONGO is named after “Old Things Never Die” (classics never fade with time), a name that perfectly reflects the brand’s identity. Using traditional knotting techniques, it creates a perfect blend of modern laid-back street style and vintage vibes.
It went viral thanks to tons of Korean celebs wearing it as a standout piece in their off duty outfits!
✨Same picks as K-pop idols: Loved by many idols including Baby Monster (Rora), TWS (Jihoon), VIVIZ (Eunha), and Oh My Girl (Yubin).
Three key design meanings behind ONGO’s knot detail
1️⃣ Blending tradition and modern style: The traditional Korean “Saengjok knot” is cleverly reimagined into a modern floral bow, giving both a cute, girly feel and a sporty streetwear vibe.
2️⃣ Practical functionality: Replacing traditional metal or leather adjusters, the knot is not only an eye-catching detail, it also lets you freely adjust the cap size.
3️⃣ Cultural heritage: In traditional Korean culture, knots were often used as accessories for officials, carrying auspicious meanings and symbolizing status.
🌺Popular bestsellers
✨FLOWER KNOT CAP: The most iconic washed baseball cap with a single small flower knot, ranked #1 on many proxy-buying charts.
✨ONE, TWO, THREE, FLOWER KNOT CAP: A triple flower-knot design for an even more refined look.
✨DOUBLE HEART KNOT CAP: A double-heart knot design with playful retro vibes.
🧢A wide range of materials:
Besides classic washed cotton and Nylon/Denim, they also release delicate corduroy styles in winter.
💳ONGO prices in Korea 🇰🇷🔽
On ONGO’s official Korean website, prices typically range from KRW 46,000 to 56,000 depending on the style and material (about TWD $1,100 to $1,350).
💰Why is it a must-buy in Korea 🇰🇷?
Extra perks when buying in Korea 🇰🇷:
1️⃣ Tax refunds for foreign visitors: If you buy at a physical store (such as a Seongsu pop-up store or partner select shop) and meet the minimum spend, you can apply for an on-site tax refund or an airport tax refund, saving about 5% to 7% more.
2️⃣ The best selection: ONGO is a viral niche brand that’s frequently sold out. Overseas proxy orders often require a 3 to 4 week pre-order wait, but in Korea (like the main Seongsu street store) you’re more likely to snag limited editions or the newest colorways right away.
3️⃣ Buying ONGO in Korea is usually about TWD 250 to 600 cheaper than buying in Taiwan or overseas via proxy buyers or e-commerce platforms (roughly 20% to 30% off). Compared to buying in Hong Kong, purchasing an ONGO baseball cap in Korea is typically around 25% to 30% cheaper (saving about HK$80 to HK$110 per cap).
📍Korean offline store address: 5, Yeonmujang-gil, Seongdong-gu, Seoul (5, Yeonmujang-gil, Seongdong-gu, Seoul)
🕙Hours: Daily 11:30 to 20:30
🚉Getting there: Seoul Subway Line 2 (Green Line), get off at “Seongsu Station”, then walk about 5 to 10 minutes from Exit 3 or 4.
