• More Than Just a Car
Hyundai Motorstudio Seoul is a vibrant urban cultural hub where car enthusiasts connect. Rooted in the philosophy of “From Molten Metal to Automobiles,” this space transcends the traditional showroom. It is a place to discover your unique mobility lifestyle while finding new inspiration through car culture.
• A New Concept Auto Library
Step into a meticulously curated library featuring 2,500 books and 500 unique items. Created in collaboration with CCC (Culture Convenience Club)—the curators behind Japan’s famous Tsutaya Books—alongside renowned French publisher Assouline and Erevo. From the icons that shaped today’s car culture to subcultures, racing, and future mobility, explore every aspect of the automotive world.
• All About Hyundai
Get up close with Hyundai’s diverse lineup, ranging from the latest models and the IONIQ electric series to the high-performance N brand and experimental concept cars. We also offer a special opportunity to enjoy a “Test driving” (Taxi Driving) experience through our pre-scheduled programs.
• Expert-Guided Tours (English/Japanese Available)
Uncover the hidden stories tucked away in every corner of the studio. Our expert guides will take you on a journey through automotive history, covering legendary icons, car lifestyles, racing heritage, and the vision for future mobility.






