Exclusively for Seoul Travelers
Hyundai Motorstudio Seoul offers guided tour packages specially designed for travelers visiting Seoul who wish to explore automotive culture and the Hyundai brand in greater depth. Join our professional exhibition guide, the Guru, who brings deep brand expertise, and immerse yourself in the world of automotive culture.
In addition to the guided tour, a range of exclusive benefits awaits you only at Hyundai Motorstudio Seoul. Relax with a complimentary drink from Paul Bassett, and take home a special memory with the City Series Seoul Collection, available exclusively at this location. You will also receive a 10% discount coupon for the brand shop, allowing you to explore Hyundai’s diverse collection items at a better value.
The Drive Out Package is available in limited quantities on a first-come, first-served basis, so don’t miss this unique driving opportunity.
Beyond Cars at Hyundai Motorstudio
- On the 1st and 2nd floors, the Auto Library features a carefully curated collection created in collaboration with global partners, including CCC (Culture Convenience Club), the lifestyle business group behind Japan’s Tsutaya Bookstore, the French luxury art book publisher Assouline, and Korea’s automotive culture planning company Erevo. Here, you can explore over 2,500 books and more than 500 automobile-related items.
- On the 3rd floor, you will find a dedicated exhibition space for Hyundai’s high-performance brand, N. Experience the dynamic spirit of N through a TCR racing car, limited-edition N performance parts, racing game experiences, and even the powerful sound of the IONIQ 6 N, engaging all five senses.
- On the 4th floor, discover eco-friendly vehicle displays along with a die-cast wall, where you can view various real-life color combinations of the IONIQ lineup.
- The 5th floor is an exclusive lounge reserved for Hyundai Motorstudio membership members and also hosts special exhibitions.
From the heritage of automotive brands from around the world to lifestyle, racing, and subculture, enjoy a richer and more immersive experience through the guided tour. At Hyundai Motorstudio Seoul, a space where people who love automobiles come together, we hope you will share your tastes, enjoy the culture, and find new inspiration.