- You can visit the Amorepacific headquarters and factory in person, allowing you to experience the manufacturing and research processes of K-beauty up close—making for an especially unique itinerary.
- Enjoy a high-end beauty program that includes a 1:1 personal color and skin analysis by an expert, as well as a customized cosmetics experience created by a robot.
- With experiences linked to hanbok, K-lifestyle, and more, you can enjoy both K-beauty and K-culture, making for a richer travel experience.
- You can learn personalized beauty routines and image-making techniques, making this a highly satisfying experience in terms of wellness and self-care.
Tour Information
[Day 1]
Amorepacific Headquarters
Amorepacific Yongsan Headquarters is a space where you can experience the philosophy and innovation of K-beauty, offering a variety of programs such as exhibitions, skin analysis, and fragrance experiences. After a personalized skin analysis, you can also enjoy a unique experience where a robot creates customized cosmetics for you, making this a landmark where you can discover both the present and future of K-beauty all in one place.
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Amore Osan Factory
As the largest cosmetics production complex in Korea, this is a leading industrial tourism destination where you can experience the entire process of how K-beauty products are made. With eco-friendly smart production lines, automated systems, and integrated R&D facilities, it showcases global beauty technology. You can also enjoy special experience programs such as professional skin analysis, personalized cosmetics consultations, and robot manufacturing demonstrations.
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Personal Color
Personal color analysis is a popular K-beauty experience where an expert diagnoses your undertone, brightness, and more to find the seasonal colors that suit you best. It’s a simple yet highly practical program that you can immediately apply to choosing makeup and clothing colors.
Hongdae Walking Street (K-Beauty Experience Center Beauty Play)
Hongdae Beauty Play is a three-story K-beauty experience center that showcases a variety of local brand products and the latest trends. At regular pop-up events, you can try out new products and purchase them at special prices. Personal color analysis and skin analysis using AI devices, as well as makeup and skincare experiences, are also offered.
[Day 2]
Gyeongbokgung (Royal Guard Changing Ceremony)
The Gyeongbokgung Royal Guard Changing Ceremony is a signature attraction of Gyeongbokgung Palace, recreating the historic changing of the royal guards with elaborate costumes, traditional weapons, and ceremonial music. The event takes place in front of Gwanghwamun for about 20 minutes and is held several times a day except on Tuesdays.
Bukchon Hanok Village (Y-Res Beauty Experience & Flagship Store)
Bukchon Hanok Village is a traditional hanok (Korean traditional house) district located between Gyeongbokgung Palace, Changdeokgung Palace, and Jongmyo Shrine, preserving the appearance of the Joseon Dynasty era. Today, many hanok are used as cultural spaces, guesthouses, restaurants, and more, allowing visitors to experience traditional Korean culture.
Insadong Street (Traditional Korean Tea Experience)
Insadong is one of Seoul’s most iconic traditional streets, home to craft shops, galleries, and hanok tea houses. During your visit, you can stop by a traditional tea house to enjoy herbal teas made with jujube, ginseng, citron, and more. The tranquil atmosphere and soothing scents make it a perfect place to relax, and you can experience Korean traditional culture by browsing crafts or strolling through the alleys.
Seoul K-Medicine Center
Seoul K-Medi Center is a cultural facility where you can enjoy traditional Korean medicine through exhibitions and hands-on experiences. You can get up close with Korean traditional medicine through the herbal medicine museum, Korean medicine experience rooms, and medicinal cuisine programs.
Myeongdong Shopping
Myeongdong is Seoul’s premier shopping district, where beauty shops and fashion stores come together, making it the perfect place to experience K-beauty and the latest trends. You can try a variety of sample products, enjoy seasonal promotions, and take advantage of duty-free shopping, all while enjoying a lively and convenient shopping atmosphere.
[Day 3]
Ginseng Museum
Cheongha Goryeo Red Ginseng is a specialized company that introduces the history and benefits of Korean ginseng to foreign tourists. Inside the main building, there is a red ginseng museum, store, and café. Multilingual staff support reservations, guidance, consultations, and sales, and thorough after-sales service is provided.
Amore Seongsu
Amore Seongsu is an experiential store operated by Amorepacific, boasting a unique atmosphere created by renovating an old garage. You can test and purchase products from over 30 brands, with popular items including Puzzlewood hand cream and vegan brushes. Every month, special pop-up stores are held in collaboration with various brands, offering unique experiences such as exhibitions and product trials.
Seongsu-dong Beauty Cafe
Seongsu-dong is known as the “Brooklyn of Seoul” for its trendy cafes and beauty concept stores. When you visit, you’ll stop by a beauty-themed cafe where you can enjoy a drink and browse K-beauty products, perfumes, and seasonal pop-ups.
Spa or Jjimjilbang Experience
You can enjoy a relaxing time experiencing a traditional Korean jjimjilbang, complete with warm baths, saunas, and rest areas. This is a popular relaxation spot for both locals and travelers, offering a glimpse into Korea’s everyday wellness culture.
