Heyri Art Valley, with its great selection of cafes, restaurants, museums and art exhibitions as well as its grand artistic atmosphere surrounded by nature, is definitely a must-visit for travellers in Paju. One specific place that caught my eye in the valley was It's Cola Museum. The bright red exterior with a huge Coca Cola sign and a booth in the shape of a Coca Cola can caught my eye. Overall, the museum is a fun place for BTS fans and Coca Cola fans with lots of special edition Coca Cola items on display.