Where to Shop in Seongsu | 2024 Seongsu Shopping Guide
Check out this list of stores in the Seongsu area we've compiled & save this for your Korea trip!
- Seongsu Regional Guide
- Accessories (Bags, Hats, Wallets, etc.)
- Clothing & Shoes
- K-Beauty (Skincare, Makeup, Fragrances)
- Miscellaneous
- Seongsu & Konkuk University Guide
The Seongsu area has become one of the hottest places to eat, hang out, and shop at in recent years! You may be unsure of what spots to check out, so save this blog for all the best spots to shop at in Seongsu!
For more information about what to eat, drink, do, and more in Seongsu, check out the links below:
Seongsu Regional Guide
More things to do in Seongsu
Accessories (Bags, Hats, Wallets, etc.)
Stand Oil | 스탠드오일
If you're into chic, stylish bags, you have to check out Stand Oil! This shop can probably be considered the most popular place to shop in Seongsu at the moment.
You can find the cutest handbags in a variety of colors and sizes, as well as other accessories like hats and wallets.
This store is huge! The first floor even has a photo booth and virtual art displays on the walls. You can find the handbags on the second floor.
Hours: Every Day 11:00-20:00 (Currently closed until June 2nd for summer renewal)
Address: 19 Yeonmujang 11-gil, Seongdong-gu, Seoul
서울 성동구 연무장11길 19
MARHEN.J | 마르헨제이
Marhen.J is quite a popular brand for handbags! All their products are vegan and made with sustainable materials! Many Korean celebrities and influencers have been seen carrying these handbags around as well.
The brand is most well-known for the Rico bag, but there are many other designs that are widely popular as well.
The store is quite big and has 2 stories, so you'll have plenty of bags to look at while you're there! They have everything from mini bags to large totes.
Hours: Every Day 11:00-20:00
Address: 4 Yeonmujang 5-gil, Seongdong-gu, Seoul
서울 성동구 연무장5길 4 1층~2층
emis Seongsu Flagship Store | 이미스 성수 플래그십스토어
emis is a local Korean brand that has gained much popularity both inside and outside Korea. This is the newest flagship store location in Seongsu!
emis is especially known for their caps, which are very simple and have the emis logo on the front. You can find them in almost every color!
You can also find cute bags and clothing here as well. If you like this brand, definitely check out the flagship store in Seongsu!
Hours: Mon - Thu 12:00-19:30
Fri - Sun 12:00-20:00
Address: 29-17 Yeonmujang-gil, Seongdong-gu, Seoul
서울 성동구 연무장길 29-17
Matin Kim | 마뗑킴
Matin Kim is a fashion brand that sells clothing, bags, hats, wallets, etc., and is sported by many celebrities and influencers.
The products are a bit on the pricier side, but are of good quality and enjoyed by many on a global scale.
If you get a chance, check out the store in Seongsu! The brand is most well-known for its wallets and t-shirts.
Hours: Every Day 11:30-20:00
Address: 24-33 Achasan-ro 5-gil, Seongdong-gu, Seoul
서울 성동구 아차산로5길 24-33
OSOI | 오소이
If you're looking for the latest, trendy style of handbags, definitely check out OSOI! The store itself is really nice and there are a lot of cute bags to look at.
You can find various designs in classic colors like black, white, or brown, or more colorful pastels.
The brand also sells clothing and outerwear such as leather jackets and coats. This is a brand that Korean celebrities have been seen wearing as well!
Hours: Every Day 11:30-20:00
Address: Seongsuil-ro 6-gil, Seongdong-gu, Seoul
서울 성동구 성수일로6길 7 1층
Fennec | 페넥
Many young adults in Korea use card cases, as it is more convenient when using public transportation. Fennec is a trendy Korean brand that is most known for its simple yet classy card cases!
You can also find other accessories like bags and backpacks at this store!
Hours: Every Day 11:00-20:00
Address: 8 Yeonmujang 3-gil, Seongdong-gu, Seoul
서울 성동구 연무장3길 8
Clothing & Shoes
Musinsa Standard | 무신사 스탠다드 성수
Musinsa Standard is a Korean brand similar to UNIQLO. You can find lots of simple yet stylistic clothing along with basics, accessories, and even shoes!
The branch in Seongsu is quite large and has two floors!
We made a visit during the winter, so there were lots of cute clothing for winter on display, such as padding jackets, coats, scarves, and more.
We definitely recommend stopping by Musinsa Standard for some trendy Korean-style clothing! The prices are decent and the products are good quality.
Hours: Every Day 11:00-21:00
Address: 1F-2F 83 Yeonmujang-gil, Seongdong-gu, Seoul
서울 성동구 연무장길 83 1F-2F
AderError Seongsu Space | 아더 성수 스페이스
AderError is a Korean fashion brand that is known for its very artistic concepts and collaborations with other popular brands. It is also super hot on social media because the stores are set up like an exhibition and are really fun to see!
This particular location in Seongsu has a space theme! Doesn't it look so cool?
It's really fun to look around the store and take photos or videos! Keep in mind that it is quite a popular spot, so you may need to wait in line to get inside.
They also have clothing and accessories you can check out, as well as a cafe called Tongue!
Hours: Every Day 11:00-21:00
Address: 82 Seongsui-ro, Seongdong-gu, Seoul
서울 성동구 성수이로 82
New Balance Seongsu Branch | 뉴발란스 직영성수점
New Balance has become very popular in Korea in recent years, and a new store has opened up in Seongsu!
aespa's Winter is the new brand model for New Balance, so there was a special event on the first floor, as well as a signed photo of her displayed!
You can find all kinds of the latest releases from New Balance here, from clothing to shoes, so be sure to check it out if you're looking for some new sportswear!
Hours: 11:00-20:00
Address: 24 Yeonmujang-gil, Seongdong-gu, Seoul
서울 성동구 연무장길 24
Musinsa Store Seongsu Daelim Changgo | 무신사 스토어 성수 대림창고
Musinsa Store, which is different from Musinsa Standard, is a clothing store that houses a variety of popular local brands. This particular location is connected to the popular cafe Daelim Changgo.
The store itself is very nicely organized and has the latest Korean styles of clothing.
You can also find shoes and accessories here!
Hours: Every Day 11:00-22:00
Address: 74 Seongsui-ro, Seongdong-gu, Seoul
서울 성동구 성수이로 74
K-Beauty (Skincare, Makeup, Fragrances)
fwee AGIT SEONGSU | 퓌 아지트 성수
If you're a K-beauty fan, you've definitely heard of fwee! It's the the hottest brand these days and has gained even more attention after re-branding.
The shop, called fwee AGIT SEONGSU, opened up in Seongsu in February of 2024 and went viral on social media platforms due to the Lip & Cheek Blurry Pudding Pot product, which is popular globally!
The shop itself is also super cute and offers special perks like a free keyring to customers that make a purchase. It's a must-visit if you're a K-beauty fanatic!
You can currently find their latest product, the Glowy Jelly Pot, at this store.
Hours: Every Day 11:00-21:00
Address: 10 Seongsui-ro 7ga-gil, Seongdong-gu, Seoul
서울 성동구 성수이로7가길 10
Dasique Seongsu Flagship Store | 데이지크 성수 플래그십스토어
Dasique is a very popular K-beauty brand that is especially well-known for their eyeshadow palettes and lip tints. If you like Dasique products, you have to visit the flagship store in Seongsu!
Not only is it super cute inside, you can find all of their products displayed and test them out to your heart's content! There are sometimes special sales going on as well.
There's even a cafe on the second floor, where you can enjoy the prettiest desserts and drinks with a view of the famous Dior Cafe across the street.
We recommend getting a seat by the window! It's the perfect place to take a break after looking around and shopping on the first floor.
Store Hours: Every Day 11:00-21:00
Cafe Hours: Every Day 11:00-20:00
Last Order 19:00
Address: 6 Yeonmujang 5-gil, Seongdong-gu, Seoul
서울 성동구 연무장5길 6
Tamburins Seongsu Flagship Store | 탬버린즈 성수 플래그십스토어
Tamburins is a fragrance brand that is very popular globally! It is made from the same creators as Gentle Monster, and sells a variety of perfumes, hand creams, soaps, etc. The flagship store in Seongsu is a hot spot and just from the exterior, you can see it's very unique!
The brand model is BLACKPINK Jennie, so you can see beautiful photos of her at the store! The popularity of the brand has grown a lot thanks to her!
The interior itself is almost like an exhibition! Even if you don't buy anything here, just looking through the store itself is a fun experience. Currently, this very realistic-looking elderly couple went viral on social media!
You can try out all their different products while looking around. These make great gifts as well! For all Tamburins locations in Seoul and Busan, check out our blog:
TAMBURINS Locations in Seoul & Busan
Hours: Every Day 11:00-21:00
Address: 8 Yeonmujang 5-gil, Seongdong-gu, Seoul
서울 성동구 연무장5길 8
Torriden Connect Seongsu | 토리든 커넥트 성수
Another popular K-beauty brand is Torriden, which is a brand that focuses on skincare.
You can find all of their products at this store, which has 4 floors! Some of their most popular products include the Dive In Serum, Dive In Soothing Cream, and the new modeling masks.
Sometimes they have special promotions, so you can get freebies at the store!
Hours: Every Day 11:00-20:00
Address: 17 Seongsuiro 7ga-gil, Seongdong-gu, Seoul
서울 성동구 성수이로7가길 17
Amore Seongsu | 아모레 성수
If you like K-beauty brands like Innisfree, HERA, Mamonde, AESTURA, and more, you need to stop by Amore Seongsu! It's located on the quieter side of Seongsu, and has a huge collection of all the K-beauty brands under Amore.
You can find skincare and makeup from these brands and even test them out! They even have free makeup classes and a custom foundation and lip tint service, which you can book here.
You can also get free samples by checking in on the Amore Pacific app, and get special freebies with certain purchases. It's a fun place to check out even if you don't end up buying anything!
Hours: Tue - Sun 10:30-20:30 (Closed Mondays)
Address: 7 Achasan-ro 11-gil, Seongdong-gu, Seoul
서울 성동구 아차산로11길 7
WHIPPED House Seongsu | 휩드 하우스 성수
If you're looking for vegan skincare, check out this brand called WHIPPED! This is their showroom located in Seongsu.
The store itself is really cute and has all their famous products, such as the vegan pack cleanser, displayed and available to test out.
There's also a DIY class you can sign up for ahead of time to make your very own custom vegan cleanser!
The class is available in English and has a cute baking concept. It's a really fun and unique experience you can have during your trip to Korea! You can book a class using the link below:
Hours: Every Day 11:00-20:00
Address: 16 Seongsui-ro 20-gil, Seongdong-gu, Seoul
서울 성동구 성수이로20길 16
Miscellaneous
Space Wadiz | 성수 공간 와디즈
Space Wadiz in Seongsu is described as a "cultural complex" and is unique because all of the products sold are items you can find on wadiz, the largest crowdfunding platform in Korea. So, all the items in the store are actually crowdfunded products created by many different individuals and start-ups.
Inside, you'll find so many different kinds of products. I was surprised by the wide variety! They had cosmetics, games, food, tech accessories, clothes, and more. It's fun just to look around at all of these products you won't be able to find anywhere else.
On the second floor, there is a cafe and little work space, and on the third floor, there is a cute rooftop. When the weather is good, it would be nice to relax up there with a cup of coffee!
Hours: Sun-Thu 11:00-20:00
Fri-Sat 11:00-21:00
Address: 서울특별시 성동구 연무장1길 7-1
7-1 Yeonmujang 1-gil, Seongdong-gu, Seoul
Seongsu Yeonbang, like Space Wadiz, is another hot cultural space in Seongsu. This is a newly reborn space built by renovating an old chemical factory, and there are many unique shops, cafes, and restaurants.
This is Thinggool Store (띵굴스토어) on the first floor. It's a lifestyle shop selling a variety of items from interior decor to cosmetics made with natural ingredients!
You can also look around at many other interesting products and high-quality t-shirts and leather bags. The prices range from fashion socks at 4,500 KRW to coats for 100,000 KRW and up.
Address: 서울특별시 성동구 성수동2가 성수이로14길 14
14 Seongsuiro 14-gil, Seongsu-dong 2-ga, Seongdong-gu, Seoul
Hours: Varies by store
Seongsu & Konkuk University Guide
We hope this helps you figure out where to shop when you visit the Seongsu area! If you have any questions or concerns, please leave a comment below or send us an email at help@creatrip.com. You can follow us on Instagram, TikTok, Twitter, and Facebook to stay updated on all things Korea!
