CreatripTeam

Rael, originally known for its organic sanitary pads, is a Korean-founded brand that became Amazon’s number one in the U.S. within six months of launch. It has since expanded to 14 countries and diversified into beauty products tailored to women's hormone cycles. Rael Beauty, popular in the U.S., contributes to 50% of Rael’s sales in America. This rapid growth is attributed to unique beauty solutions such as hormone-cycle-specific face masks and acne patches, appealing to the American market, particularly the MZ generation. Rael’s success is also marked by its presence in all Ulta Beauty stores, a prominent beauty retailer in the U.S. With a focus on expanding globally and emphasizing Korean technological expertise, Rael aims to become a leading feminine care and wellness brand worldwide over the next five years. Their dedication to women’s wellness is also reflected in their health supplement line launched under 'Rael Balance.'