Korean Skincare Trends Take Over TikTok Among Young Americans
Creatrip Team
a year ago
Korean skincare products, known as 'K-skincare', have taken the top spot for popularity in the U.S. media landscape, especially among the younger generation who are active on social media platforms like TikTok. Over the past year, interest in K-skincare has tripled, as per the U.S. consumer intelligence company, Spate. Korean brands like Mediqube, Anua, and Numbers In have garnered significant attention, with K-skincare accounting for 90.4% of related content on TikTok. This trend shows a shift towards new and effective cosmetic solutions from South Korea, highlighting the global impact of K-beauty (a term for Korean beauty products and trends).
