Expanding K-Franchise Exports: Samsung Welstory and KOTRA Join Forces
Creatrip Team
10 months ago
Samsung Welstory and KOTRA have signed an agreement to assist Korean dining franchises in expanding overseas. Leveraging their global network and expertise, they hosted the '2025 Franchise Global Business Partnering (GFBP)' event, allowing international buyers to engage with 22 Korean franchise companies. Notable was the demonstration of K-franchise menu items prepared at Samsung Welstory's facilities, showcasing Korea's culinary offerings. This collaboration aims to further support Korean franchising success abroad by offering solutions and insights.
