Now In Korea

MCM Collaborates on Unique 'Bearbrick' Made of Deerskin

Creatrip Team

8 months ago

Global luxury fashion house MCM is hosting an exhibition titled 'Bearbrick in MCM Wonderland' at their Seoul Cheongdam house as part of 'Frieze Seoul 2025'. The exhibit, a collaboration with Japanese artists and MediCom Toy's Bearbrick, features unique artworks like hats on Bearbrick and reinterpretations of Japanese craft techniques such as Kimekomi and Goshu Inden. The exhibition aims to transcend cultural and generational boundaries and reinforce MCM's brand identity through cultural dialogue.

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