The Rise of K-Beauty's Cushion Products in Western Markets
Creatrip Team
a year ago
Cushion compact products, a popular K-beauty innovation, have found success in Western markets after gaining fame in Asia. Originated by Amorepacific in 2008, these products contain makeup soaked into a sponge for easy application. The popularity spiked during the pandemic through platforms like TikTok. Despite initial resistance due to perceived hygiene issues, Western consumers have embraced them. Korean companies like Cosmax are leading this surge, producing millions annually and expanding product lines to match diverse skin tones. This growth reflects K-beauty's influence and adaptability in global markets.
