Korean Brand Gungjungbichaek Expands in Southeast Asia
Creatrip Team
a year ago
Korean skincare brand Gungjungbichaek, known for its premium products for sensitive baby skin, is expanding its presence in Southeast Asia by entering Malaysia's largest H&B store, Watsons. Following successful entries in Vietnam and the Philippines, Gungjungbichaek is now available in 20 major Watsons locations in Malaysia, particularly in Kuala Lumpur. This market is noted for its strong middle-class purchasing power and an influx of tourists, making it a promising area for growth. The brand's 'Premiun' baby line products, which include a patented ingredient called Royal Oji Complex for skin protection and soothing, are featured in this expansion. Gungjungbichaek is also strengthening its online presence in Malaysia via Instagram to enhance brand recognition.
