Beauty Giants AmorePacific and LG H&H See Improved Profitability After Overcoming China Risks
Creatrip Team
a year ago
South Korean beauty giants AmorePacific and LG Household & Health Care have successfully bounced back from financial difficulties, focusing on North America and Japan with cost-effective products. They reallocated resources from China, where economic challenges affected sales, to other international markets. AmorePacific's high-end brands like Sulwhasoo and Laneige showed strong performance, while LG H&H benefited from their luxury brand The History of Whoo and cost-effective brands like The Face Shop. Both companies plan to continue their aggressive expansion into the global market in 2023.
