Korea Tourism Organization Promotes Korean Destinations with 'K-Pop Demon Hunters'
Creatrip Team
9 months ago
The Korea Tourism Organization is launching a promotional campaign utilizing Netflix's original animation 'K-Pop Demon Hunters (Kedeheon)' to boost tourism to Korea. Upon its release, global interest, particularly from the US, Japan, and France, in Korean sites featured in the animation such as Bukchon, Naksan Park, and the Olympic Stadium increased as evidenced by Google search trends. The campaign will highlight key locations from the animation via the VisitKorea platform and social media, incorporating the popular Korean tourism character 'Kingdom Friends' for engaging content. An SNS event will offer prizes like flights to Korea and themed souvenirs. This initiative aims to transform interest in Kedeheon into practical tourism through various engaging activities.
