Nongshim Opens 'Shin Ramyun Bunsik' in Ho Chi Minh, Vietnam
Creatrip Team
10 months ago
Nongshim has opened the third global 'Shin Ramyun Bunsik' in Ho Chi Minh City, Vietnam. This venue serves as an immersive experience center showcasing the spicy flavor of the Shin Ramyun noodles and promoting Nongshim's brand. With areas dedicated to tasting K-ramen, experiencing K-pop, and engaging in esports, visitors can enjoy a diverse array of Korean cultural elements. Individuals can create personalized Shin Ramyun dishes with instant cooking machines and a selection of toppings, try unique Shin Ramyun recipes inspired by Vietnamese cuisine or from chefs and influencers, and partake in various activities including photo zones and self-portrait studios. The goal is to increase brand recognition through the 'Spicy Happiness In Noodles' slogan, spread via social media. The vibrant red-themed venue reflects Shin Ramyun's status as a premium noodle in the market.
