Zigzag Achieves Record Growth in Beauty Transactions
Creatrip Team
a year ago
KakaoStyle's Zigzag, a style commerce platform, announced a significant increase in beauty category transactions in 2022, rising 137% compared to the previous year. After launching a beauty specialty store, JigzagBeauty, the platform expanded its influence in the beauty market. The broad customer appeal and diversity of brands resulted in increased transactions among teens to those over 40. The platform now hosts over 2,400 brands, growing tenfold since its initial launch. Zigzag plans to continue this growth by enhancing personalized recommendations and delivery services, further strengthening its presence in the competitive beauty sector.
