CreatripTeam

Zigzag, a style commerce platform operated by Kakao Style, reported a 137% increase in beauty category transactions last year, marking an all-time high. This growth was largely driven by teenagers, whose spending tripled, establishing them as a key consumer group. Zigzag expanded its beauty marketplace, Zigzag Beauty, to over 2,400 brands in one year, up from just 200 at launch. The platform credits this growth to exclusive product planning, like their 'Zigzag Pick' items. Zigzag plans to further enhance its beauty category using AI-based personalization and fast delivery services.