Lotte Chilsung Revamps 'Lemonjin' Package After Four Years
Creatrip Team
a year ago
Lotte Chilsung has revamped the packaging of its fruit-flavored carbonated alcoholic drink 'Lemonjin', first launched in 2021. The new package highlights the strong lemon flavor by incorporating a yellow lemon-shaped background and illustrations. With alcohol content options of 4.5%, 7%, and 9%, Lemonjin's sales have been growing annually by over 40%. The change aims to enhance consumer satisfaction and brand awareness. The ad featuring singer Ahn Yu-jin has garnered over 6.5 million views on YouTube.
