DASHU Re-signs Actor Byeon Woo-seok Amid Hairstyler's Success
Creatrip Team
9 months ago
Korean lifestyle brand DASHU has renewed its contract with actor Byeon Woo-seok, reinforcing its image in the men's grooming market. Known for enhancing men's value through trendy styling products, DASHU announced Byeon Woo-seok perfectly aligns with their brand image thanks to his trendy style and charismatic appeal. His endorsement of the 'Byeon Woo-seok Hairstyler' (a styling tool) led to its selling out twice, with more units now on pre-order due to high demand. DASHU plans further collaborations with Byeon Woo-seok through various campaigns and new product releases.
