Lotte Chilsung's Soju Brand Embraces Low Alcohol Trend with New Experience Center
Creatrip Team
9 months ago
Lotte Chilsung Beverage has updated its popular 'Cheoeumcheoreom' soju, reducing its alcohol content to 16 degrees to enhance its smoothness. The brand now incorporates rock water and rice distillate with natural sweetener allulose to reduce bitterness. As part of immersive marketing strategies, Lotte Chilsung opened a 'Cheoeumcheoreom Experience Center' in Gangneung, which has become a new tourist attraction. The center showcases the soju-making process and rock water significance through media art. A signature program, 'Make Your Own Cheoeumcheoreom,' has gained popularity among young consumers. Since its opening, the center has attracted over 32,000 visitors. Additionally, Lotte Chilsung hosted a popup experience at the Gangneung Danoje Festival (a traditional festival celebrating the fifth day of the fifth lunar month) in May. The company plans more marketing activities to emphasize the smoothness and premium quality of Cheoeumcheoreom made from 100% rock water.
