Spicy Happiness in Noodles: SHIN Captivates the World
Creatrip Team
9 months ago
Nongshim, the renowned Korean ramen brand, has unveiled a new global slogan for its Shin Ramyun: 'Spicy Happiness In Noodles'. This tagline is derived from the brand's name in English, 'SHIN', and embodies the spicy vitality, the joy of a bowl of noodles, and its role as a unifying global food. The slogan will feature on the packaging of 18 varieties of Shin Ramyun sold both domestically and internationally. To expand its global presence, Nongshim plans to introduce the slogan in Southeast Asia, Europe, and international events like ANUGA in Germany. Shin Ramyun's revenue from overseas sales has grown significantly, making up 60% of its total sales by 2023. Nongshim aims to further establish Shin Ramyun as a source of 'spicy happiness' in everyday life worldwide.
