[Snap!] "Brand New Graduation Bouquets for Resale"
Creatrip Team
a year ago
In South Korea, the ongoing economic downturn has greatly affected consumer spending, even during the graduation season, traditionally a peak period for flower sales. According to the Korea Agro-Fisheries & Food Trade Corporation, the transaction volume of cut flowers has decreased by about 22% compared to the same period last year. High flower costs are pushing consumers towards purchasing second-hand graduation bouquets through online platforms such as Danggeun (a second-hand goods app), where bouquets are sold at significantly reduced prices. Additionally, there is a growing trend of opting for cost-effective alternatives like soap bouquets and doll bouquets over fresh flower bouquets. This shift from purchasing based on 'value for money' to more frugal spending habits highlights the impact of economic uncertainty on consumer behavior.
