HiteJinro Reintroduces 'Kelly Fresh Hop Edition' Beer
Creatrip Team
9 months ago
HiteJinro has announced the re-release of its 'Kelly Fresh Hop Edition' beer on the 19th, following popular demand after its initial success last August, where 1.3 million cans were sold out. This edition exclusively uses 100% USDA organic hops sourced from Yakima Valley in Washington, USA, a renowned hop-growing region. It highlights a fresh aroma and rich taste compliant with the U.S. National Organic Program standards. The beer's packaging features a unique QR code that provides transparent sourcing information and aligns with the 'healthy pleasure' trend.
The Kelly Fresh Hop Edition will debut at a beer garden event alongside the Cirque du Soleil show 'KOOZA' at the Centum City branch of Shinsegae Department Store in Busan on the 21st. The beer will later be available at major supermarkets across South Korea in limited quantities. Marketing efforts include interactive experiences like obtaining a 'So-Mak' certificate (certification for a Korean beer cocktail), reflecting HiteJinro's commitment to eco-friendly, premium ingredients and innovative marketing.
