CreatripTeam

Rest & Recreation (RR), a new South Korean designer brand, is set to expand into China with its first offline store this year. The brand has signed a licensing agreement with Mistoholdings to enter the Chinese market, following the success of other K-fashion labels. Known for its unique designs and popular items like the 'NewJeans Minji' padding, RR aims to further increase its global presence in Japan, Thailand, Hong Kong, and Taiwan. The brand, launched in 2022, has rapidly grown in popularity and revenue among the younger generation, making significant strides in international markets.