The Fierce 'Leggings War': Global Brands Entering Korea's 1 Trillion Won Market
Creatrip Team
10 months ago
The South Korean athleisure (a style of clothing designed to be worn for both exercise and general use) market has seen significant growth, increasing by 150% over eight years to reach a size of over 1 trillion won. Local brands like Andar and Xexymix lead the market, but face growing competition from international premium brands such as Alo Yoga and Lululemon. These global players are expanding their presence by opening offline stores in Korea. Meanwhile, local brands are also eyeing overseas expansion, with Andar and Xexymix achieving noteworthy revenues in markets like Japan and China. Experts suggest that this domestic rivalry might enhance their competitive edge internationally.
