Debate Over Male Idol's Armpit Hair Sparks Grooming Product Sales
Creatrip Team
10 months ago
A recent underwear ad featuring a male idol with visible armpit hair sparked debates in Korea about whether men should shave for hygiene and aesthetics. This discussion reflects a growing trend among young men, especially those engaging in the grooming culture ('grooming-jok'), to remove body hair in the hot weather. Sales of hair removal devices and skincare products have surged, with many opting for at-home grooming solutions. Male grooming, inspired by trends in Europe, is becoming more popular, driven by the desire for smooth skin when wearing sleeveless shirts or shorts during summer.
