Why Are MZ Generation Fascinated by Watches and Jewelry in Korea?
Creatrip Team
9 months ago
In Korea, luxury fashion demand is waning, but the appetite for luxury watches and jewelry is rising due to their uniqueness, value retention, and a preference for authenticity. Despite the challenging accessibility, as seen with brands like Cartier and Van Cleef & Arpels, sales have notably increased in major department stores. Many young adults already own luxury bags, so they are turning to watches and jewelry as new status symbols and personality expressions. Reselling these items often fetches high prices, contributing further to their allure. The authenticity of luxury watches, a status item for many, is particularly valued, unlike the abundant counterfeit bags and clothing.
