Fashion and Beauty Brands Aim at MZ Generation with New Muses
Creatrip Team
a year ago
Korean fashion and beauty brands are targeting the MZ Generation by introducing new brand muses to align with the 'chugumi' trend, which represents an idealistic pursuit of beauty. Didier Dubot, a demi-fine jewelry brand, has introduced actress Ko Yoon-jung as their new muse, showcasing her mysterious and sophisticated allure in their latest campaign. Outdoor lifestyle brand Alaska has chosen rising star Roh Yun-seo as their first muse to enhance their women's line with unique designs and colors. Vegan makeup brand Brookesia has selected actress Won Ji-an, known for her roles in popular series like 'Squid Game 2,' to enhance their global image and support their vegan beauty philosophy. These collaborations reflect each brand's desire to appeal to their target audience's emotions and express brand identity through unique and attractive models.
