Rising Popularity of 'Apple Cider Vinegar' in Korea's Slow-Aging Trend
Creatrip Team
a year ago
In Korea, 'apple cider vinegar' (commonly known as 'aesa-bi') is gaining attention amidst the 'slow-aging' trend for its benefits in weight management, blood sugar control, and diabetes management. With a significant increase in diabetes cases among young people, demand for aesa-bi has surged, reflected in a 30-fold increase in sales via the Wadiz platform and a rise in online searches. Hollywood celebrities have also popularized it as a health essential. To counteract its strong taste and smell, companies are releasing user-friendly products such as candies, jellies, and powder sticks, improving accessibility and appealing to younger consumers interested in comprehensive health management.
