K-pop Animation Spurs Tourism Interest in South Korea
Creatrip Team
a year ago
The Netflix animation 'K-pop Demon Hunters,' although not made in Korea, is spiking interest in South Korean tourism. Fans are visiting locations featured in the animation such as baths, snack shops, and hanbok experience centers. Data shows a 1400% increase in hanbok experience bookings and rising interest in food like samgyetang (ginseng chicken soup). However, South Korea's tourism infrastructure is not fully prepared for this surge, lacking adequate foreign language guides and convenient booking systems. To harness this unexpected boon, a digital, interconnected tourist experience should be developed to transform fan visits into sustained tourism, tapping into global K-pop culture.
