Baemin Ends Long-Standing Ad Product for Restaurants
Creatrip Team
a year ago
Baemin, a popular food delivery app in South Korea, has announced it will phase out its long-standing Ultra Call advertising product by regions, starting April. Ultra Call allowed restaurant owners to pay to have their stores highlighted on the app in specific areas. It has been criticized for encouraging costly competition among restaurant owners. Baemin explained the move as an effort to improve user experience by reducing repeated listings of the same restaurants and integrating store info into a single tab. While some independent restaurant owners welcome this change, it might increase costs for large franchises relying on fixed-rate products. The transition reflects a broader shift towards self-delivery models in the competitive food delivery market.
