Shinsegae Gangnam Opens 'Santa Maria Novella' Pop-Up Store
Creatrip Team
a year ago
Shinsegae Department Store in Gangnam, South Korea, has opened a special pop-up store for the popular niche fragrance brand 'Santa Maria Novella.' This Italian brand boasts an 800-year tradition. The store offers special gift wrapping services with red (rosso) and white (bianco) cloth. Key products include the Freesia Eau de Cologne 100ml and Freesia Body Wash Set. Customers who purchase over 230,000 KRW receive a free pouch and serum sample, along with a candle snuffer when buying the Firenze 1221 candle. This temporary store, located on the first floor of Shinsegae Gangnam, aligns with the Korean Lunar New Year gift-giving tradition.
