Emerging Transparent Mask Sheets: Kim Mi-Hwa's Innovative Beauty Strategy
Creatrip Team
10 months ago
Kim Mi-Hwa, the Chief Product Officer (CPO) of Beauty Selection, has set a new standard for K-beauty masks with innovations such as hydrogel sheet masks. Unlike typical nonwoven masks, these masks become transparent and thin as they are absorbed into the skin, leaving minimal residue. This innovation has contributed to the growing perception of effective K-beauty products.
Kim's brand, Biodence, has quickly expanded globally, selling over 100 million units in 90 countries within three years of launching their "Real Deep Mask." The international market accounts for 80% of their sales. With a focus on the product's tactile experience on the skin, Biodence's masks are a fresh benchmark for the industry. The company's success lies in rigorous product development and testing processes, ensuring user satisfaction.
Kim's commitment stems from personal experiences as a beauty show host and dealing with skin issues from an accident. This background influenced her philosophy that effective skincare must be convincing by design. Biodence continues to expand its product line with hydrogel technology into other skincare formats, like toner pads and ampoules, and diversifying its distribution across major global retailers.
