Lotte Wellfood's Sullaem Ice Cream Sees 60% Sales Increase in July
Creatrip Team
a year ago
Lotte Wellfood announced a significant boost in sales for their ice cream brand 'Sullaem,' with a 60% increase in July compared to the previous year. Particularly notable is the growth of 'pencil-type' ice creams, known locally as 'Jjujuba', which are held and eaten while on-the-go. These products cater to summer demand due to their refreshing nature. The company has introduced new lines like low-sugar milkshakes and vanilla-flavored ice creams in collaboration with cafes to appeal to health-conscious consumers.
In addition, Lotte Wellfood plans to hold the '2025 Sullaem Run' marathon, an event combining running with unique challenges along the course, set to take place in Seoul's Peace Park.
Sullaem, launched in 2003, was Korea's first pouch-type ice cream that flipped market perceptions, gaining popularity with its convenient and premium packaging.
