CreatripTeam

A premium brand 'Moncler' jacket, often referred to as 'Gangnam School Uniform' in South Korea due to its popularity in specific elite areas, is currently a subject of discussion. Comedian Lee Suji's YouTube parody portraying a typical mother from Daechi-dong (a wealthy district in Seoul known for its private academies) wearing Moncler and other luxury brands has gone viral, accumulating over 780,000 views. The fashion choices in the video, such as Moncler jackets and Chanel bags, highlight a common style in Gangnam, sparking debates about materialism and realism. Concerns are raised that this might affect Moncler's image, as many perceive it as an overstated status symbol in certain Seoul neighborhoods. Comments online reveal mixed feelings, with some indicating a shift away from Moncler due to its mainstream association and potential for counterfeit issues. Despite these controversies, Moncler's market presence in Korea grows steadily, showing significant sales increases over recent years.