Amorepacific and LG Household & Health Care: Proving Success in Overseas Markets
Creatrip Team
a year ago
Amorepacific and LG Household & Health Care, two leading South Korean cosmetic companies, have shown significant results from their overseas market strategies. Amorepacific saw a substantial increase in sales in Western markets, surpassing its sales in China. Meanwhile, LG Household & Health Care focused on increasing sales in China but saw a decline in North American sales. Amorepacific's sales in the U.S. and Western regions more than doubled, led by successful brand performances on platforms like Amazon's Black Friday event. Both companies are strategizing further expansion in global markets, with LG focusing on China and new regions and Amore aiming at the U.S., Japan, Europe, and more.
