Chef An Sung-jae's Highball Becomes Top Seller, Outselling Jim Beam
Creatrip Team
a year ago
Celebrity chef An Sung-jae, known from Netflix's 'Black & White Chef', has made waves in the beverage market. As the official model for GS25's new Sauvignon Lemon Blanc Highball, the product has outsold the popular Jim Beam Highball, becoming the top seller. Launched on July 17, it sold over 300,000 units in two weeks, driven by An's endorsement and promotion on social media. 70% of buyers are aged 20-30, with women making up 64%, attracted by the wine-based smooth flavor and low alcohol content. GS25 aims to continue leading market trends by expanding its premium highball lineup.
