South Korean chicken brand bhc, part of Dining Brands Group, has won the Winner award in the Brand and Communication Design category at the '2025 Red Dot Design Award,' marking the first achievement for a domestic chicken franchise. This prestigious award, one of the top three global design awards organized by the Design Zentrum Nordrhein Westfalen in Germany, evaluates over 18,000 entries annually from 70 countries based on innovation and design excellence. bhc's environmental packaging, redesigned under the concept 'First Step for the Earth' in June of last year, uses FSC-certified recycled paper, biodegradable coating within three months, and soy-based inks, achieving eco-friendly packaging. It's estimated to save around 150,000 trees and 180 million liters of water annually. This package is not just a wrapper but visually conveys the brand's sustainability philosophy and genuinely contributes to environmental protection. bhc plans to continue efforts in visually representing brand values and marketing collaboration.
