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Genesis BBQ Partners with Highland Food to Enter European Market

Creatrip Team

9 months ago

Genesis BBQ, a popular Korean chicken franchise, has teamed up with Highland Food Group to expand into the European market with Korean chicken products. They signed a strategic MOU to facilitate this expansion and have already developed three HMR (Home Meal Replacement) products using chicken breast and tender cuts. The partnership aims to achieve mutual growth globally and contribute to the income of Korean poultry farmers. The collaboration presents a new opportunity for the globalization of Korean food.

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