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Global Matcha Craze Leads to Supply Shortages

Creatrip Team

a year ago

BLACKPINK's Jennie, along with other celebrities like Hailey Bieber and Zendaya, are boosting matcha's popularity. Matcha, a premium green tea powder from Japan with significant health benefits, has gained global attention as part of the 'Healthy Pleasure' trend among Millennials and Gen Z. Despite its antioxidant-rich content and trendy presence in social media, matcha production struggles to meet demand due to its intricate process. This has led to supply issues, price increases, and purchasing limits. Industry experts remain skeptical about the longevity of this matcha trend.

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