Seoul Leverages 'K-Pop Demon Hunters' Craze for Tourism
Creatrip Team
10 months ago
The city of Seoul is capitalizing on the global popularity of the Netflix animation 'K-Pop Demon Hunters' by introducing new tourism goods and enhancing its city brand promotion. A limited edition keyring featuring 'Baekho' the tiger wearing a 'gat' (traditional Korean hat) has been released to appeal to fans of the animation. Additionally, major filming locations like the N Seoul Tower and the Seoul Oriental Medicine Advancement Center are being heavily featured in multilingual newsletters and social media to attract tourists. With augmented collaborations with tourism startups, Seoul aims to expand its tourism offerings based on popular cultural references from the animation.
