The Global Matcha Craze: Colors and Flavors Leading the Trend
Creatrip Team
a year ago
Matcha, a finely ground powder made from dried young tea leaves, is captivating the world with its vibrant green color and unique taste. Known for its health benefits, including being rich in antioxidants and L-theanine, matcha is popular in drinks like matcha lattes—a blend of matcha, milk, and sweeteners creating a visually appealing pastel green beverage. This trend is visible in the rising popularity on social media platforms like Instagram and YouTube.
Additionally, 'matcha core' fashion, inspired by the color and theme of matcha, is gaining traction. Various matcha-infused desserts and drinks like matcha lemonade and matcha bingsu (a Korean shaved ice dessert) are becoming crowd favorites. There is a growing international demand for Korean matcha, noted to have a richer flavor than its Japanese counterpart.
The matcha market is expected to grow significantly, with a projected market value of $6.48 billion by 2029. South Korea's domestic matcha producers are seeing increased exports, with famous regions like Hadong contributing to rising global interest. This expansion is attributed to the increasing focus on health-conscious living and the allure of matcha's natural image.
