Former Baseball Player Shines as Kyochon Franchise Owner
Creatrip Team
a year ago
A former minor league pitcher for the KIA Tigers, Jo Gwang-hoon, now a successful Kyochon Chicken franchise owner, threw the ceremonial first pitch at a baseball game between the KIA Tigers and LG Twins during 'Kyochon 1991 Brand Day.' After an early retirement from baseball, Jo ventured into the business world, eventually opening a Kyochon Chicken store. His story exemplifies how sports marketing can boost sales, as Kyochon's strategic promotions with sports events have increased customer engagement and sales. Jo's store saw significant growth during these campaigns, reflecting the positive impact of the pro baseball marketing strategy on business.
