Collaboration to Boost Tourism Enterprises in Southeast Korea
Creatrip Team
a year ago
South Korea has taken a significant step to boost local tourism enterprises in the southeastern region, through a collaboration involving Korea Tourism Organization, Hyundai Department Store, and regional tourism foundations of Busan, Ulsan, and Gyeongnam. On April 24, they signed a Memorandum of Understanding (MOU) to encourage the development of local brands. This partnership, initially discussed at the 2025 Tourism Biz Bridge event, aims to facilitate long-term cooperation and includes hosting a Local Brand Festival at Hyundai Premium Outlet in September, featuring diverse cultural experiences and performances to showcase regional tourism products. The initiative promises to enhance local brand growth and stimulate regional tourism.
