Nihonshu Korea Hosts 'Sawa King Week' in Seongsu-dong Hotspots
Creatrip Team
10 months ago
Nihonshu Korea, a Japanese beverage distribution company, is hosting a summer event called '2025 Sawa King Week' from the 25th of this month to the 10th of next month in the Seongsu-dong area of Seoul. During this event, visitors can enjoy the Sawa no Moto series, a ready-to-drink cocktail concentrate, for free at select trendy locations. Participating venues, which include 18 notable establishments in Seongsu-dong, will offer a free serve of their Sawa cocktail in flavors like Red Perilla, Ginger, or Cola. Purchasing a Sawa drink priced at 7,000 KRW will also get patrons a Tritan bottle (500ml) as a promotional gift. Developing a niche following, especially among the MZ generation (Millennials and Gen Z) and female customers, Sawa cocktails are gaining popularity for their low-alcohol content and easy preparation, involving just ice and sparkling water. This event highlights a unique cultural crossover and lifestyle trend in Seoul's vibrant social landscape.
