Jin's Lamp, a Korean liquor brand, introduced its new product 'IGIN Sangkom Tonics,' a 4% low-alcohol drink made from local rice, apples, and grapes, targeting health-conscious MZ generations (Millennials and Generation Z). The drink offers the flavors of white wine and grapes in a highball form and promotes a clean finish and natural fragrance. Additionally, the brand offers various recipes for homemade cocktails like sangria. As part of the 'Where Smiles Begin' campaign, Jin's Lamp collaborates with BTS's Jin, the brand's global ambassador, for promotional content. The product is available in GS25 convenience stores nationwide and online.
