Eider, an outdoor fashion brand in South Korea, is recruiting 'Eider Creators' to produce brand content for the 25S/S season. These creators will creatively promote Eider's main products through videos and images. Last year's program had a high competition rate, with 1,824 teams applying. This year, Eider is expanding the selection to 25 teams, focusing on outdoor and lifestyle categories. Selected creators will work from March to June 2023, producing content for a monthly stipend and product benefits. They will also compete for additional prizes. The deadline for application is February 7, and participation in the kick-off meeting on February 28 at Eider's headquarters is mandatory. Eider aims to distinguish its brand through innovative and engaging content.