Xexymix, a global activewear brand, has reported a significant increase in swimwear sales compared to last year as the summer season approaches. The 25SS swimwear collection, launched in April, offers stylish designs with UV protection and comes in over 700 varieties, expanding customer options. Popular items include the 'Summer Breeze Color-block Swimsuit' and 'Basic Racerback Swimsuit' due to their snug fit and comfort. Rash guards, particularly in the kids line, have seen a 130% year-on-year demand increase, thanks to their strong UV protection and elasticity. Men's and women's swimwear items, like the 'High-Protection Water Long Sleeve' and 'Summer Breeze Water Leggings', also recorded high sales, appreciated for their functional materials and stylish colors. Xexymix attributes this growth to more people preparing for a refreshing summer by seeking functional and stylish swimwear.
