Rapid Growth of Korean Beauty Company APR in Global Market
Creatrip Team
a year ago
Korean beauty company APR is experiencing rapid growth in the global market, with its core brand 'Medicube' gaining significant popularity in the US. During the Amazon Prime Day, APR achieved sales of approximately 30 billion KRW ($22 million) through Medicube products, marking a 6-fold increase compared to last year. The brand's visibility rose notably after celebrity Hailey Bieber showcased Medicube's home beauty device on TikTok. APR is now eyeing an annual sales target of 1 trillion KRW ($750 million), aiming to strengthen its presence through online and offline strategies in major markets like the US, Japan, and China, and expanding into Europe and South America. This growth signals a shift in the beauty industry landscape, challenging major Korean companies like Amorepacific and LG Household & Health Care.
